Julian Mellentin, author and food, nutrition and health specialist, highlights the bright future of fruit in the functional food sector in his new report, “Superfruit.” In a series of eight detailed case studies, the report discusses effective marketing techniques based on the intrinsic healthfulness of fruit. By examining how and why certain fruits have been so successful, key lessons can be learned by fruit producers, as well as food and beverage manufacturers who stand to benefit significantly from this trend.

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